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Carol Rebolledo
Casillero del Diablo / Devil’s Locker It is a Chilean wine brand. Its name comes from the legend, which had it that in the room where the oak barrels rested the devil himself lived. This story was made-up by Mr. Melchor Concha y Toro, its owner, in order to avoid the continuous thefts of wine of which he was a victim at the beginning. The legend never was confirmed or denied… Nowadays, one of the most famous brands in the world of Cabernet Sauvignon.
13 jul. 2018 12:58
Correcties · 4
1

Casillero del Diablo / Devil’s Locker

It is a Chilean wine brand. Its' name comes from the legend, which had it, that in the room where the oak barrels rested, the devil himself lived. This story was made-up made up by Mr. Melchor Concha y Toro, its' owner, in order to avoid the continuous thefts of wine of which he was a victim at the beginning. The legend never was confirmed or denied…
Nowadays, one of the most famous brands in the world of is Cabernet Sauvignon.


Hope this is helpful :) 

13 juli 2018
1

Casillero del Diablo / Devil’s Locker

It is a Chilean wine brand. Its name comes from the legend,which had it that in the room where the oak barrels rested the devil himself lived said that the devil himself lived in the cellars where the oak barrels rested. This story was made-up by Mr. Melchor Concha y Toro, its owner, in order to avoid stop / prevent the continuous thefts of wine of which he was a victim of at the beginning. The legend never was confirmed or denied…
Nowadays, it's one of the most famous brands in the world of Cabernet Sauvignon.


What a great story - did it work?

Best wishes,

Annie

13 juli 2018
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