Hi guys.

What is the meaning of " a niche" in this sentence:

It is estimated that men account for 1 per cent of the luxury cosmetics market, a niche which saw a 50 per cent increase in sales in 2003-4.

Question

Hi guys.

What is the meaning of " a niche" in this sentence:

It is estimated that men account for 1 per cent of the luxury cosmetics market, a niche which saw a 50 per cent increase in sales in 2003-4.

Answer

Here " a niche" means a small and specific group.