Can any one explain these two paragraphs ? An important aspect of studying language and social groups is that the way in which languages are evaluated usually has very little to do with their linguistic characteristics and much more to do with the social status of the groups associated with them. These beliefs about linguistic groups also influence how speakers use specific features and language varieties and are therefore central to our understanding of social groups and the use of languages. sociolinguists should strive for an understanding of language use and the social context, including ideas about language, because how people behave toward others is influenced not only by actual language use but also by the ideas about the standard and ideologies about what kind of person uses language in different ways.