What does "right up front" mean?
1. Pay up front
2. Put on special menu in front of shop
3. Fresh from river up front

He's trying to sell fish he caught to the woman and she buys.[Audio]

Question

What does "right up front" mean? 
1. Pay up front
2. Put on special menu in front of shop
3. Fresh from river up front

He's trying to sell fish he caught to the woman and she buys.[Audio]

Answer

I'm having a hard time understanding their accents, but from the context I think it's the most literal meaning, i.e. 2.