2015 - 2020
Co-Founder and CEOAl Masdar Center - Tunis, TunesiëOperated specialized language training center serving diplomats, UN personnel, academics, and international journalists. Customized instruction in Arabic, French, and English for professional contexts including diplomatic protocol, academic research, and media work. Professional translation and localization services for governmental organizations, academics and journalists. 100+ professional clients. High-stakes language education where precision wasn't optional.
2012 - Huidige
Online Language Teacher (Arabic, French. English)Self Employed - Tunis, TunesiëI've been teaching Arabic, French, and English since 2012, specializing in professional and academic contexts. Started on italki, then co-founded Al Masdar Center, a language school serving diplomats, professors, researchers, and journalists. Worked with British Council and MEPI (US State Department). Since 2026, returned to online teaching focusing on high-level learners: business professionals, diplomats preparing for postings, and intermediate learners breaking through plateaus.
2023 - Huidige
Co-Founder and Head of SEOHello World Consulting - Tunis, TunesiëI specialize in semantic SEO, Arabic/Gulf market optimization, and AI automation. Currently contracting with ClickOut Media on several SEO projects. I run Hello World agency, helping businesses improve organic visibility through technical SEO, content strategy, and Arabic-language optimization. This work strengthens my understanding of language nuances, search behavior across cultures, and how people actually use language online: insights that directly inform my teaching approach.