Individuals’ attitude towards consumption influence environment a lot The past decade has seen a great achievement in environment ,which is not only attributed to social organisations,but also owe to citizens. more and more individuals  realised that their behaviour have a great influence on the environment ,so they began to take measures to protect environment. The government play a important role in environmental protection ,making related policies to tackle serious pollution problems.most of air pollution problems are caused by manufacturing industries,so legislation use force to close those companies , which only focus on making profits and ignore environment.apart from forbidding several companies,the government also encourages the development of the high-tech industry,because technological innovation can help decrease air pollutions partially. People’s living standard increased a lot ,so they can afford many consumer goods.However,the inappropriate disposal of package products has an adverse impact on environment,which attract many companies ‘ attention.some companies use bio-degradable materials to make products,which is beneficial to environment and increase their productivities as well. Some people are indifferent to the consequences caused by their behaviour,they regard material possessions ,such as cellphones ,as status symbols,so we can see many news that people lines up to purchase a latest version iPhone,even though they already own one.However, some individuals have a strong environmental awareness,they argue that we should not buy electronic device too often ,as long as they function appropriately. In summary,government and companies can have a important impact on environmental protection,but individuals’ attitude towards consumption and environmental awareness also influence environment a lot.