stunt and gimmick These two words both have the meaning something that is done in order to attract people's attention.The Chinese meaning is 噱头 花招 把戏. Pull a stunt 搞噱头. For example: How could the ad folks pull such a cliche stunt? "Cliche" this is the third time I saw this word, it means "陈词滥调“ Stunt also have the meaning of preventing sb/sth from growing or developing as much as they could.