When either is a pronoun, it refers only to two things or people: Has either of you two seen Harry? For three or more things or people, use any. But when either is a conjunction, it is perfectly acceptable to use it for three or more things or people: For the first course, you can have either soup, pâté or fruit juice.
As an adjective, either can mean either 'one or the other of two': She can write with either hand or 'each': There's a lifeguard station at either end of the beach. But be aware that when you use it in a context which could have both meanings, you may cause confusion: if you say, There's a service tunnel that runs on either side of the main tunnel, do you mean that there is one service tunnel that runs first on the left side of the main tunnel, then on the right, then on the left, and so on, or that there are two service tunnels, one on each side of the main tunnel.