I can't seem to understand the sentence clearly.
Our aim is to build a site that serves the needs and wants of our users; one that strives for quality over quantity, and doesn’t pander to the lowest common denominator in return for traffic.

In the sentence, What does "in return for traffic" mean exactly?
Can anybody help me with that?

Question

I can't seem to understand the sentence clearly.
Our aim is to build a site that serves the needs and wants of our users; one that strives for quality over quantity, and doesn’t pander to the lowest common denominator in return for traffic.

In the sentence, What does "in return for traffic" mean exactly? 
Can anybody help me with that?

Answer

"In return for" means "in exchange for"

"Traffic" means people visiting the website.