Ikea is the Swedish furniture manufacturer and they also have stores in the US, not just Europe. So, it means that people had sex in beds in Europe made by IKEA and babies were conceived as a result. I suppose it also means IKEA has captured 10% of the European bed market because of this. I don’t know if it’s true. Sounds a little ridiculous to me, but who knows? And better yet, who cares? Sounds like an advertising gimmick for Ikea if you ask me.

A baby is "conceived" when a sperm fertilises the egg. The implication is that this happens when a couple have sex in a bed, which in 10% of cases was bought at the Ikea furniture store. You might also say: "My brother was conceived in the back of our car". "Conceive" can also mean to derive an idea or concept in the mind. "Conceived as an online book seller, Amazon has reinvented itself time and again..."