Hi! If I may... Where is his city/province? If he came from Visayas you may say "palangga"/"langga" (love) as endearment. If he came from Manila/other cities, some uses "mahal" to call their loved ones. "Irog" is an old word used in literature books Nowadays people uses: [You may try one of these and see which one sparks!] "Bae" (from Babe) "Bhe" (to sound so filipino but from "babe" as well/very informal) "jowa" (very informal, but very cute for some, not everyone feels this word) -also means as boyfriend/girlfriend "mahal" always sells .... the rest words of endearment are in English, you already know them ;)