mass media In this essay I will argue about three different means to convey information, comparing benefits and downsides of each one. Television is certainly the most important and diffused mass-media. Television programmes flow as a continuous stream 24 h a day. Moreover everyone has a television in his or her house so he or she can choose when and what watch on tv. The former were widespread in past centuries when cutting-edge technologies, namely computer, radio or tv, were not available. The latter reached a peak in the 20th century and became the first mass media of history. Experts claim television is pivotal in our society it allows people to spend their leisure time, but also to learn news in the real time. For instance during political elections, television broadcaster transmit no-stop news to inform audience about the national political situation. Besides, tv is user-friendly because it does not require specifical skills to be used while books need a certain degree of competence to be understood by people. An other disadvantage of books is that they are more expensive than radio or tv. In addition radio and tv have always fresh news while books can not be uploaded at the same rate. Nevertheless books have several pros, too. Indeed tv and radio, for their own nature, can not convey too specifical news and usually do not treat any topic in detail. With regard to television and radio, I reckon radio is not an effective means of communication because our culture has changed: nowadays persons are used to having visual contact and gestuality became paramount . This kind of contact is clearly neglected in radio so audience prefer to watch television. However radio is still rife in our society because it has an enormous benefit: radio is installed in every car, lorry or train and this lets people listen to music, get news and kill their travel time. in addition, thanks to advanced technologies, radio became cheaper and cheaper so everyone can buy it without any economical sacrificies. In conclusion I state that TV is the most common and widespread mass media, likewise radio and books are foundamental in our society and should not be ignored by people who want to have a wide-ranging culture.