Mention: Past experiences + Proven successes / Mention: Strengths + Abilities + give specific examples / Say: Who you are, what you do + any extra information that people might need to know / Don’t focus on tasks! Focus on results! / Highlight matters that relate to time, money, or people / Remember: Adjust your message according to your audience / Don’t talk about: Religion, politics, hobbies, or any other really personal information