This comprehensive course explores the dynamic world of marketing and branding, offering students a deep dive into essential strategies that businesses use to establish and grow their market presence. Participants will gain a thorough understanding of key marketing concepts, from targeting audiences and crafting brand identities to leveraging digital marketing techniques such as SEO, content marketing, and influencer partnerships.

Marketing Strategies

A Business English lesson about marketing strategies for companies, with a podcast featuring an expert offering her opinion on the topic and an article focusing on different ways to market a business. Students will learn related vocabulary, practise reading and listening skills and reinforce their new vocabulary with conversation practice.

https://www.linguahouse.com/esl-lesson-plans/business-english/marketing-strategies/audioplayer/marketing_strategies_bemp3

Recession Marketing

The theme of this lesson is marketing in a recession. The worksheet is suitable for people who are responsible for marketing in their companies or who work for marketing agencies. Students read an article about successful marketing strategies for businesses during an economic downturn and learn a variety of terms for describing different marketing tools, strategies and concepts. At the end of the lesson, students talk about how the global economy has affected their or their clients’ approach to marketing.

Branding - Do you have a favourite brand?

Students discuss famous brands and learn key branding vocabulary in this intermediate+ worksheet. There is also a listening activity on the brand Nike. At the end of the lesson, students work together to brand their own chocolate bar. 

https://www.linguahouse.com/esl-lesson-plans/business-english/branding/audioplayer/branding-ex6mp3

Innovation and Product Development 1

This worksheet is the first of a series of three on Innovation and Product development. They are divided into looking at the six stages of product development and this lesson focuses on the first stage: generating ideas. Students will read an article on the topic and listen to a meeting where some employees perform a SWOT analysis on a new product they have planned. Exercises focus on reading and listening skills, related vocabulary and provide students with an opportunity to discuss questions.

https://www.linguahouse.com/esl-lesson-plans/business-english/innovation-and-product-development/audioplayer/innovation-and-product-development_bemp3

Innovation and Product Development 2

This worksheet is the second of a series of three on Innovation and Product development. They are divided into looking at the six stages of product development and this lesson focuses on the second and third stages: product definition and making a prototype. Students will read an article on the topic and listen to a meeting where some employees discuss their plans and ideas. Exercises focus on reading and listening skills, related vocabulary and provide students with an opportunity to discuss questions.

https://www.linguahouse.com/esl-lesson-plans/business-english/innovation-and-product-development-ii/audioplayer/innovation_and_product_development_ii_bemp3