@Tweeny - I agree with you that, as a whole, America is much more liberal than many other countries, however, not everyone has an "open" lifestyle, as you put it. Unfortunately, "sex sells", (meaning if something like a movie involves sexy/romantic scenes, than more people will go watch it). That means that many movies/TV shows have unnecessary/unrealistic themes in order to attract viewers. Also, Americans don't really care what anyone else thinks, so people are much less likely to be controlled by pressure from society. Many Americans live calm, chaste lives, but unfortunately those Americans aren't as exciting so you don't see them on TV or Youtube! America used to be more like other countries as far as "openness" goes, but when the cultural revolution took place in the 1960's, things changed greatly, (https://en.wikipedia.org/wiki/1960s).
As for traditional family rules and position and role of women, while America has always be more liberal than many other countries, it wasn't until the 1960's, (again!), and the Women's Liberation Movement, (https://en.wikipedia.org/wiki/Women%27s_liberation_movement), that things changed drastically and our culture moved more toward what you see today. Remember that culture is an active, unstable idea, rather than a passive, static entity, and therefore change occurs constantly. The problem is that it is hard for us to see change in "real-time" because we are caught up in it. It is only by looking back 10 or 15 years that we can really notice that change has taken place.