'Research liaison' I've read a Marketing Document recently. It's about Marketing Research. 'A research brief should include: 1. Brief number2. Date3. Client Group4. Client contact5. Research Liaison6.

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Huong

'Research liaison'

I've read a Marketing Document recently. It's about Marketing Research.

'A research brief should include:

1. Brief number
2. Date
3. Client Group
4. Client contact
5. Research Liaison
6. Project name/ description
7. Market(s)
8. Referent brand(s)
9. Consumer segment(s)
10. Background
11. Project objective(s)
12. Action Standard(s)
13. Presentation/ reporting requirements
14. Timing
15. Stimulus materials
16. Brief acceptance"

Can you please help me explain the terms 'client contact, research liaison, brief acceptance'

Thanks in advance.

留言 · 1

client contact may include some suggestions about how to build tie with your clients and sustain it. other two phrases are unfamiliar to me.

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