The meaning of the phrases
(F) Bernard, do you want this?
(B) What is it?
(F) It's a thing.
(B) Is it?
(F) Yes.
(B) What does it do?
(F) It's very in.
(B) You don't know, do you?
(F) It's very now.

It's from the 'Black books' sitcom.

1) I don't understand the meaning of the expressions "It's very in" and "It's very now". What do they mean?

2) Are they common? Would you understand if somebody answered your question by saying It's very in and It's very now?

Question

The meaning of the phrases
(F) Bernard, do you want this?
(B) What is it?
(F) It's a thing.
(B) Is it?
(F) Yes.
(B) What does it do?
(F) It's very in.
(B) You don't know, do you?
(F) It's very now.

It's from the 'Black books' sitcom.

1)  I don't understand the meaning of the expressions "It's very in" and "It's very now". What do they mean?

2) Are they common? Would you understand if somebody answered your question by saying It's very in and It's very now?

Answer

i study it

Answer

Georgiy,

Yes, I would understand the answer.

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to be in......to be in fashion, to be popular

example:
Fashion experts say pink is very in this year, but for those who want to be different, so is punk. 
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to be now....to be new and exciting, the latest thing.

example:
Pink laptops are very now.
In reality, there is huge demand for pink laptops, by girls, and by some boys as well.
--------------------------------

Answer

It's in = It's in fashion; it's popular
It's very in = It's very popular
The iPhone is very in!

It's very now.
You need to hear this spoken to understand it. It means:
It used to be just in (just popular), but now it's VERY in (very popular).
There is emphasis on the VERY, and a slight rising on the word "now".