The people: people in general
Those people: They’re far from you, like their distance. Maybe 10 metres away from you or unreachable distance. Those is the synonym of That, but That for singular and Those for plural.
That dog looks so cute.
Those dogs look so cute.
These people: They’re close to you. These is the synonym of This, but These for plural.
This book is interesting.
These books are interesting.
You need certain direction or location to point Those, That, These, This.