Learn how to be persuasive in your career

Persuasion in Business Communication

The specific group of people you intend to reach with your message.

The act of influencing someone to change their attitude or behavior.

The believability of your message and yourself.

A clear statement of the benefit your product or service offers.

The ability to understand and share the feelings of another.

Using emotions like happiness, security, or fear to connect with your audience.

Using narratives to illustrate your points and create a lasting impression.

A positive statement from a satisfied customer about your product or service.

Highlighting examples of others who have benefited from your product or service.

Paying close attention to understand your audience's perspective.

Non-verbal communication through posture, facial expressions, and gestures.

The way you convey your message through inflection and enthusiasm.

A clear and specific request you want your audience to take.

Shaping the way an issue or topic is framed in a conversation.

Presenting information in a way that influences how it is perceived.

A list of topics you want to cover in a communication.

Communicating your message clearly and without unnecessary details.

Technical language specific to a particular industry or field.

Clear and simple language that everyone can understand.

Using verbs that emphasize the subject performing the action.

Focusing on the benefits and solutions rather than problems.

A discussion aimed at reaching a mutually beneficial agreement.

The process of finding a solution to a disagreement.

A feeling of trust and connection between two people.