Korrekturen · 5
Double 11 festival is coming
Recently in China, 'double 11' has become a festival and is very popular among young people. I just don't get that why people make such a big fuss about it. In Chinese there is a very interesting word for bachelor, which is 'stick' (is it bàng 棒?) and because 1 is just looks like a 'stick/rod' and double 11 (11-11) contains 4 'sticks' and so becomes this November-11 becomes a very famous bachelor's day, just the opposite of Valentine's day. E-business retailer and traditional retailer are really busy in that day. Young people will do shopping online and do other social things to celebrate this bachelor's day.
Taobao Double-12 is looming! It is a marketing ploy, a retail festival - just as Valentine's day and Father's day are
http://www.tealeafnation.com/2013/11/singles-day-is-chinas-cyber-monday-only-lonelier/
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