Hello!

What does "big chains" mean?

"I prefer to spend it on this or that designer instead of opting for big chains."

Thank you!

Question

Hello!

What does "big chains" mean?

"I prefer to spend it on this or that designer instead of opting for big chains."

Thank you!

Answer

Chains refers to a group of businesses (shops, restaurants, hotels, etc) owned by the same person or company. A big chain is a brand with many locations, for example McDonald's, Starbucks, Walmart, Marriott, and so on. This is in contrast to what we call mom and pop shops.

Answer

Big chains in this context would be big necklaces. Chain is a slang word for necklace.