"It's a multi-layered marketing paradigm." - What does that mean?
is the word " paradigm" referring to "example"?

Question

"It's a multi-layered  marketing paradigm." - What does that mean?
is the word " paradigm" referring to "example"?

Answer

paradigm is actually the noun being modified by: marketing and multi-layered.
marketing paradigm (a paradigm in the field of marketing or related to marketing)
EXAMPLE: There are many new marketing paradigms because of internet.

multi-layered means 'of many levels' , meaning not just one, but many. 
EXAMPLE: The government proposed a multi-layered plan to improve the economy.

So "a multi-layered marketing paradigm" probably refers to those marketing paradigms that have many levels, stages or processes. 
EXAMPLE: New marketing paradigms have emerged and are multi-layered because many strategies deal with different types of consumers.

(I don't have a marketing degree so I cannot give specific examples.)

I hope my explanation helps.

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