CREDIT “Esslinger, who has more design-guru swagger than Ive, also takes some credit for what happened next: he said that he encouraged Jobs to refocus the company on “evolving digital-consumer trends.”” 1 {TAKE SOME CREDIT "MEANS Esslinger have chunks of confidence about {what happened next} Jonathan Ive and the Future of Apple - The New Yorker http://www.newyorker.com/magazine/2015/02/23/shape-things-come via Instapaper