Meaning of "edge"
- Coke Zero Sugar succeeds because it builds on the brand edge of original Coke, on its taste, its upliftment, on the energy boost that the product provides, all this in a product that doesn't have calories or sugar.
- This takes one of the original brand edges of Coke, its energy boost, to a new level and a new taste.
What does 'the brand edge' or 'the original brand edges' mean?
I thought at first it means 'crisis' or 'emergency,' but a dictionary said when it means 'crisis,' it mostly should be the singular.
In the second sentence, the plural was used. I don't know what it means in the sentences.
Thank you for your help! :)