Please help me with this sentence
I don't understand this sentence (especially the part that I bracketed/parenthesized out):
실제로 한 조사에서는 경품으로 준 물건에 대해 소비자들은 (그 품질에 비해 낮은 가격을 책정하는 경향을 보였다).

What is the 그 in 그 품질에? Is he talking about the 경품, or the 물건?

My understanding: Consumers have a tendency to undervalue the price of the freebie/giveaway.

But truth be told, that is just a guess. I really have no idea what that sentence is trying to convey.

Question

Please help me with this sentence
I don't understand this sentence (especially the part that I bracketed/parenthesized out):
실제로 한 조사에서는 경품으로 준 물건에 대해 소비자들은 (그 품질에 비해 낮은 가격을 책정하는 경향을 보였다).

What is the 그 in 그 품질에? Is he talking about the 경품, or the 물건?

My understanding: Consumers have a tendency to undervalue the price of the freebie/giveaway.

But truth be told, that is just a guess. I really have no idea what that sentence is trying to convey.

Answer

your understanding is 100% right. 그 indicates 물건
경품 is abstract thing so it is hard to have quality or price

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