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Native and non-native English speakers,

what do you think of Sochi Olympic slogan "Hot. Cool. Yours"?

 

Sochi officials chose "Hot. Cool. Yours" as the official English version (I don’t use here the word ‘translation’ intentionally, as slogans are not a subject of translation but of ‘transcreation’) of the Russian slogan "Жаркие. Зимние. Твои". Apparently, foreign media (e.g. <a href="http://content.usatoday.com/communities/gameon/post/2012/09/Sochi-releases-Olympic-slogan-that-is-neither-hot-nor-cool-70001112/sochi-olympic-slogan-hot-cool-yours/70001112/1">http://content.usatoday.com/communities/gameon/post/2012/09/Sochi-releases-Olympic-slogan-that-is-neither-hot-nor-cool-70001112/sochi-olympic-slogan-hot-cool-yours/70001112/1</a> ) didn't like the English version that much, and some of them offer literal translation like “Warm. Wintry. Yours.”

 

I don’t like it, as the wordplay, which both the slogans had, was lost. Russian word жаркие (zharkie) along with its temperature meaning (‘warm’ - as we have o.games in one of the the warmest regions of our country) has meanings of ‘hot/heated’ as battle or argument can be (and competitions, maybe?), and ‘passionate’. Maybe I’m just not so good in English, but I don’t perceive ‘warm’ like that. Next they offer ‘wintry’ for зимние (zimnie), and it has the same meaning, but I like here ‘cool’ from the official version more as it’s not only about the temperature. And ‘Yours’ for твои (tvoi) some people (native English speaker) consider as grammatically incorrect.

We had a discussion with my collegues about that, so, as a Russian native speaker, I'd like you to answer some questions:

-Is the slogan grammatically correct? Some Americans said that "Yours" by utself sounds a little weird.

-Do you perceive it as a correct English phrase or is it more like "I understand it, but I'd say it differently"?

-Is the wordplay (and a message in a whole) clear?

 

I'd like to hear the answers from non-native speakers as well. Thank you

13. Februar 2014
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Russian Olympics Opening Ceremony

Have you watched it? How did you like it? Were the characters and representations clear for you? What did you like most?

8. Februar 2014
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Need help von Deutschsprachigen Folks, who read German, could you, please, say what is handwritten here? Doctor's handwriting is another foreign language...
25. Januar 2014
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Let Ivan Sergeevich Turgenev forgive my abusing his Poems in Prose, but here is THE SPARROW in my translation I was walking down the garden alley on my way back from a hunting, and my dog was running ahead. Suddenly it shortened its pace and started to prowl, as if scented a game out. I glanced the walkway and saw a young sparrow. The one, yellowish around the beak and with a floccus on his head. It had fallen out of the nest (the birches of the alley were heavily shaken with the wind) and sat numb with his scrawny wings outstretched helplessly. My dog started approaching it slowly, when all of a sudden an old black-chested sparrow darted down from the nearest tree just before its nose, and all the tousled and distorted jumped twice towards the opened toothy trap with desperate and woesome cheeping. It rushed to resque, it shielded its nestling... but all of its tiny body was trembling with horror, the yell gone mad and hoarse. It was dying inside, it sacrificed itself! What a huge monster should had been the dog in its eyes! And yet it could not sit still on its high secure twig... The power – much stronger one than his will – made it get down. My Trezor halted and stepped back ... I saw, he’d acknowledged that power too. I hastened to call off the embarrassed dog - and went away, full of reverence. I did; do not laugh. I felt reverence for that tiny heroic bird and its instinct for love. Love, I thought, was more powerful than the fear of death and the death itself. It is only love, love alone which maintains and moves our being.
21. Januar 2014
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Procrastinate now and panic later Have you ever met a Procrastinator? Here I am, nice to meet you. It's me, who does all the work, which must be done, tomorrow. Tomorrow, that never comes. It's me, who finds tons of important things undone, when there is an urgent work waiting to be completed. It's me, who's writing this entry, when there are one and a half hundred CVs are to be checked and commented. And it's me, who will be working all night long now, in order not to f*ck up DEADLINE.
21. Januar 2014
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Если вдруг кто-то кроме меня еще его не видел

Американец, живущий в России, делится впечатлениями. Обо всем.

Особенно впечатляет цикл "Война слов" :)


http://www.youtube.com/user/tkirby3679?feature=watch

 

 

 

 

20. Januar 2014
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Зачем?

Я, конечно, может чего-то не понимаю в местных порядках, но, товарищи мои русскоговорящие земляки и не очень... зачем вы учите людей плохому русскому? Ваши исправления в блокнотных записях нуждаются в повторных исправлениях.

19. Januar 2014
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A Welcoming Entry Hello, I'm Emma, and I'm an English to Russian translator, dreaming to become one day a Russian-to-English one. And I need your help here very much. I hope someday I will translate some piece of Great Russian Literature into English and dedicate it to you - italki users :) So tell me, please, don't you mind, if I post here translations from Russian for your correction?
18. Januar 2014
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