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Review of book "Salt, Sugar, Fat. How the food giants hooked us" «Salt, Sugar, Fat. How the food giants hooked us», by Michael Moss, is a #1 New York Times bestseller, which helps you to clear mind of doubts about harm of a junk food. To date many people are interested in a healthy lifestyle and specifically a healthy food, that is why books like «Salt, Sugar, Fat» become more popular. The author of this book is Michael Moss, an American reporter, who is a three times winner of Pulitzer Price. After some newspaper articles on food safety, Moss started to delve into the processed food industry. His investigations are focused on the food industry in context of health, safety, marketing, corporate interests, and politics. He discovered how junk food forced us to eat more it and addict us. The book is divided into three parts, which names are «Salt», «Sugar» and «Fat». Each part includes a brief review of importance of these compounds in junk food. Moss discloses the marketing secrets of food giants that help them to increase sales. In the book, it is described investigations of human food excesses. The reality is that all people have so-called «bliss point» and it can be calculated for food by combination of compounds. It means that it gives great pleasure to our brain because of perfect taste. The scientists have explored that the ideal combination contains sugar and fat. Food industry uses this fact as one of strategies to focus attention of consumers on its goods. However, the food giants have much more methods helping to gain their purposes. Michael Moss describes it as well. Curiously, well-known brands are mentioned in the book such as Coca-Cola, Pepsi, Snickers, Oreo, Lays, etc. This book has a great sober influence and every paragraph gives you a food for thought. I suppose that all of us think that we make choices and have an impact on food industry. Actually, food industry manipulates us, it was too hard to recognize. In addition, the book contains a great deal of useful information, which can change your opinion of junk food. After reading, I no longer want to eat chips and drink Coca-Cola and so on. Hurray for the healthy food!
22. April 2015
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