Writing Practice - The Creativity Festival Cannes Lions Did you know, that every day, a person could be exposed, at least, to 1.000 advertising pieces? Nowadays, to many people, advertising it’s like one tree plus in the forrest, all we know they are there, but few people stop their life to dedicate time to admire them. Nevertheless, behind of these tv commercials, radio announcement, billboard on the streets, banners in web pages and even in our more closing devices like mobiles or tablets; there are many years of analysis, leanings, insights, talent and strategies to reach you, to convince you and make better your life. Even, some of these short creativity pieces, could be considered as an art as well like painting, films or sculpture, believe it you or not? This is true, because every year the most awesome city, take place to host the International Festival of Creativity Cannes Lions, an event to join the best of the best about creativity advertising of the world. “More than just the home of great Ideas”, this festival created in 1954, was inspired on the International Film Festival, began in Venice, later, the festival took place in different cities, so finally was stablished in Cannes. This whole experience set a global benchmark for what good creative looks like, because they are convinced that creativity is the driving force for business and the way to engage normal people with wonderful ideas.