About Fashion Industry We live in a society where appearance is important and there is not doubt about the magnitude and importance of aesthetic that causes empire of fashion. Fashion industry influence us consciously or unconsciously because it use powerful manipulation tecniques that lead us to think what they want we think and what they want we need. Fashion`s magazines or fashion ads are done for that. They got the power to make us feel not enough pretty, not enough thin, not enough tanned, or simply not enough fashionably. That`s why you always need something new. But sometimes want to be fashionable is a problem because prices are too high and people spend savings just getting new clothes instead living experiences and that kind of people eventually become superficial person, full outside, empty inside In the other hand, fashion industry has a positive impact in people lives because this can give us the tool for a personal presentation to the world. I mean in the way a person is dressed, can transmit a lot of information about who is, what he likes and what he doesn`t. Personality is trasmited in shape of clothes. That`s why we choose a colour instead of another, our mood also is showed physically and fashion industry has a lot to do helping people to feel better by shooping. I think it`s just a question of getting balance, don`t letting go and being yourself