Homework It is evident that the artisans of the Embera Chami indigenous community of Pueblo Risaralda, manufacture handicraft products as a source of economic income and cultural tradition. These products are marketed incorrectly, as artisans do not have appropriate places to present them to the public and are marketed informally and at very low prices. It is proposed to design techniques to increase sales, training artisans in marketing methods and finishes so that they have greater market acceptance. Thus, we promote economic income to said community and the preservation of artisanal culture in said municipality.