You got it - It just means, "for example,, etc." I wouldn't overthink it. In terms of hidden words, now that I think about it, one does sometimes see "let us say", or "let's say". Meaning "let's use this as a possible example" or "let's imagine." So I suppose you could think of it as a short form of that.
"Suppose I were to offer you, let's say $1000, for your car." It means, let's imagine I offer you etc. . . This would often be followed by another sentence . . . sort of an IF -> THEN construction. "Suppose I were to offer you, let's say $1000, for your car. What would you say to that?"