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'Research liaison'

I've read a Marketing Document recently. It's about Marketing Research.

'A research brief should include:

1. Brief number
2. Date
3. Client Group
4. Client contact
5. Research Liaison
6. Project name/ description
7. Market(s)
8. Referent brand(s)
9. Consumer segment(s)
10. Background
11. Project objective(s)
12. Action Standard(s)
13. Presentation/ reporting requirements
14. Timing
15. Stimulus materials
16. Brief acceptance"

Can you please help me explain the terms 'client contact, research liaison, brief acceptance'

Thanks in advance.

19 ago 2014 03:12
Commenti · 1

client contact may include some suggestions about how to build tie with your clients and sustain it. other two phrases are unfamiliar to me.

19 agosto 2014