thanks a lot ,Bruce, i really appriciete your help :))))

Elina: Part of the American Culture is the Mythos of the Western "Cowboy". In that sense, many people like to imagin themselves a "Cowboy". Added to that is the identity of an "Outlaw" such as a Bank Robber. The Rock Star sometimes thinks of himself as a social outcast or "Outlaw" owing to the popular credo of "Sex, Drugs, and Rock N' Roll". This also ties in to the Modern "Biker" (a rider of a Harley-Davidson Motorcycle) as a social outcast and "outlaw". The "Biker" can think of himself as a "Cowboy" riding on a Steel Horse, which is what Jon Bon Jovi refers to when he sings; "On a Steel Horse I ride." Of course, he could be referring to a bus or car, but the Romantic Identity is lost there. He refers to his "Six String" on his back, as though it were the equivalent of a "Six Shooter" or the Cowboy's Pistol / handgun. This all connects to a popular American Mythology, and many Americans feel, at one time or other, alienated from Conventional Society, and the music articulates for many Americans, a more popular identity than "homeowner" or "consumer" or "Family Member". Nothing quite beats Reality, like the fantasy life of a musician or a music fan Elina. .

what does he mean by he is being a cowboy and wanting dead or alive?

One of my favourite bands...lml

One of the best songs of Bon Jovi!