“The importance of celebrities as role models and their influence on kids and teenagers The power of image in a globalized word has caused celebrities to reach a broader audience, and provide us with both, good and bad examples. In one hand, there are some positive effects as celebrities can be considered tangible models for good features such as effort, creativity or talent. While in the past societies could count on heroes to represent human feats, at present we have artists, football players, musicians, etc. to lead the way of success. In certain cases, their huge influence might be determinant for some teenagers to choose their own path. Consider the case of Spanish tv show “Family Doctor” as an example: its growing popularity in the 90s was reflected in the increase of students enrolling medical schools. On another hand, the importance of image may lead to a naive world where people are only worried about their own appearance since in a click it can reach the whole planet. Moreover, brands are aware of celebrities´influence and together may have been contributing to building up a fake world with the only goal of selling items to a wider public. In conclusion, I believe adults should be aware of this trend and bear in mind that by knowing us many popular figures as possible, they might also have the chance to provide their young with good roles to aim for.