Well.. ser/estar is one of the hardest things in spanish.
Ser is used to describe things. Ex: Soy chileno, soy blanco, soy joven, soy estudiante, etc.
For everything else, estar. Ex: Estoy cansado, estoy de vacaciones, estoy en Roma, estoy con mi familia, etc.
Esta: This
Está: he/she/it is. This one comes from the verb "estar", explained before.
Hay: There is / There are.
Hope its clear. If you have doubts, dont hesitate and write to me.