How to Pronounce Letra V in Spanish? On my Spanish pronunciation guide the letter V sounds similar to an English B, so that's how I pronounce it, and I noticed in some Spanish interviews, movies, and songs that's how it sounds also. At times I often still hear people pronouncing it like an English V which confuses me? For example, Ricky Martin song "Livin la Vida Loca" where he clearly pronounce the V similar to the English V. Is this a regional dialect or incorrect pronunciation? I searched on google and and it seemed to have many, many different answers on how this letter is pronounced.