editorial
I'm watching a TV show named "Celebrity Apprentice". In this episode, celebrities were asked to do a four-page brochure for a product. The word for this four-page brochure sounds like "editorial", I'm not sure if I caught the word correctly because when I looked up the dictionary, there is no meaning for flyers or brochures.

Thank you.

Question

editorial
I'm watching a TV show named "Celebrity Apprentice". In this episode, celebrities were asked to do a four-page brochure for a product. The word for this four-page brochure sounds like "editorial", I'm not sure if I caught the word correctly because when I looked up the dictionary, there is no meaning for flyers or brochures.

Thank you.

Answer

There is a coined word, "advertorial" a combination of ad or advertisement and editorial, that means an ad designed to look and read like an editorial. That could be the word here.

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