At the moment In most English speaking countries, specially the united states, this word means to be excited and or Happy about something or someone.I invite you to take some lessons with me if you want to improve your English proficiency and speaking fluency. I am a native English speaker with a bachelor's in English. I welcome you to check out my profile and boon done lessons with me ! See you soon!

This word has gone through several transformations during the past 30 years. I use it to describe when a person or a company is trying to generate attention for a product or something like that. For example: "They are really trying to hype up this new videogame." (Meaning, the company is trying to attract a lot of attention for the game) There are other slang meanings, but this is the only way that I use the word currently. Good luck!