My composition: planned obsolescence Hi ! , This is my composition. It's my first time in this..., so ..., please..., be nice !! TOPIC: PLANNED OBSOLESCENCE I'd like to talk about planned obsolescence. In my opinion this concept have much more influence that we are thinking nowadays. Before engineers developed this idea, the main subject for european engineers was the lastingness or durability. German engineers was proud of his industry, because they make their product to be the best products of the world, with the idea of the much more durability is the much more better. In the rest of the world the situation was similar , people were thinking about durable products. The idea to change of car each 5 or 10 years would be a crazy or stupid idea. The crash of 1929 changed the economy and the way of thinking of the investments managers. USA's Government tried to find solutions for the economy problem, and the planned obsolescence was an idea developed under this economic scene. Another consequence of Planned Obsolescence was that the cost of production decreased, and for this reason the prices decreased too. The advertisements of theses times emphasised the importance of design and fashion. The things were created to be beautiful and with an unic style. The design created desire to buy. That was a good idea to shake the economy and industry, because the people have work to make products in the industry, and the people have money to spend. But in the long term that caused many different problems such as: enviromental problems , and economy problems that we suffer nowadays caused by accelerating economy. Actually the planned obsolescence consist of VICIOUS CIRCLE: BUY , USE AND THROW AWAY. This system profit the big companies and industry of course. In my opinion that have no sense. Sometimes we buy things that we don't need. We have the feel to buy but in fact we don't need this product. Sometimes we buy because is fashionable. I think is necessary to change our way of think. We need to be aware about our needs , and of cour we must think before buy. Nowadays that is important for familiar economy and for the environment. Recycling industry is not the answer. We are free to change, if we can change our way of think we can change this vicious circle. I'd like recommend you a documentary called “planned obsolescence”. The documentary start with a bulb that is shining for one hundred years and it's still working !!!