A luxury choice A car is an important part of human identity. Especially in Russia. People buy cars to show their lifestyle, ambitions, and desires. Not rarely, a car becomes the better version of an owner. All the time, we can see "ordinary guys" in "extraordinary cars". Last weekend I saw the biggest jeep in my life. It was the very big and costly car. The owner was an average middle-aged man. He wore T-shirt, sandals and summer shorts. He sat in this big car. I thought what's wrong with you? Why did you spend a lot of money to buy it? It's unbelievable expensive and maybe it's not a better way for investing. This question pops up all the time when I see a disharmony relationship between a car and an owner. When I see an overweight guy in a sports car or an old man in a fast supercar. Why did you choose it? Last weekend I found an answer. I believed, some people wanted to be cool. They desired to be strong and confident, but they couldn't. It's hard and riskily. That's why they bought new cars which instead of them had necessary qualities. It gave them feelings like I'm cool like my car. The cold truth is they aren't. Things, no matter, how much they cost, never change ourselves. We always make a luxury choice between costly things and costly life. I wish to see more remarkable lives around me, not things.