According to a national report, the youth market, and particularly young people aged 16-24 years old, are watching far less TV on traditional sets than they were in 2010. Those still watching on TV sets are typically over 65. This is because there has been a shift to digital viewing (e.g. on You Tube), together with the rise of online services such as Netflix and Amazon. The report indicates a growing difference in the lifestyle habits of younger and older viewers. On top of that, younger viewers are also more critical of the standard of traditional TV. They complained about the number of repeats and the lack of variety.