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A Cross Functional Collaboration Story - Episode 45
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"The software team at my client's company was struggling to complete their new product on time. As the project manager, my client knew he needed to improve communication across functions. He started weekly check-ins where engineering, design, product and marketing all presented updates and issues. This exposed dependencies between teams. For example, when engineering outlined a complex new feature, product argued it didn't align with goals and design flagged UI challenges. Rather than pushing back, each team offered suggestions to solve the other's problems.
This collaborative approach helped teams understand different perspectives. When later design presented mockups, engineering asked thoughtful questions about underlying assumptions. They found ways to simplify the feature while still meeting user needs. Similarly, when marketing had concerns about the launch date, product and engineering worked together to identify what could be cut or delayed without compromising the vision.
By the next check-in, dependencies were untangled and teams made better decisions together. Managers saw improved morale as people felt heard and helped each other. The transparent discussions gave confidence that the product was on track when minor issues did arise. In the end, my client's company launched their new software ahead of schedule with rave reviews. Regular cross-functional check-ins had fostered collaboration that eliminated silos and ensured project success."
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