If you first understand the word "or", then you will also understand the word "either".
So let's start by explaining "or". When you say "A is true OR B is true", it means that one of these three possibilities is true:
1. A is true and B is false.
2. A is false and B is true.
3. A is true and B is true.
The statement "A (is true or B (is true)" does not tell you which of the three outcomes is correct. It is up to you to decide, or not decide, based on whatever information is available to you, and also upon whether or not you care.
"Either" works exactly the same way. It does not give you the information to answer your question. It is intentionally ambiguous. So if Sally says to you "You may eat either the red cookie or the blue cookie", it is not clear whether you are allowed to eat both. However, by listening to how Sally says it, you may be able to infer that she doesn't want you to eat both. For example, if she SHOUTS at you the word "OR", saying "You may eat either the red cookie OR the blue cookie" then you may infer that she doesn't want you to eat both. However, to be certain you must ask her "Can I eat both?"