My most remembered marketing campaign is the "Silhouette" campaign for Apple's iPod+iTunes. It displayed a black-silhouetted person dancing in front of a vivid-colored background with an iPod. The first time I watched its TV spot, it's had a massive impact on me; specifically, it pretty fashioned, and I felt it would give me an enjoyable experience of listening to music. I believe music lovers in Apple must create these ads because all piece on the campaign was stunning, and all music lovers in the world, including me, adored this campaign. The "Silhouette" series continues for the AirPods. Its image slightly changed from the original but yet stimulated.
I think music is an extremely part of Apple. They approached the delightful music adventure using unique visuals, which was pretty awesome.