what is a premiumisation strategy? what is a premiumisation strategy? Our premiumisation strategy, incorporating systems, services and products, is enhancing consumers’ lives, whilst creat

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Jasmine Suen

what is a premiumisation strategy? what is a premiumisation strategy? Our premiumisation strategy, incorporating systems, services and products, is enhancing consumers’ lives, whilst creating additional value per consumption moment.

14 авг. 2013 г., 1:57

Ответы · 2

'Premiumization' is not a real work, nor is it even desirable. It's a new 'buzz' word, a new fashionable concept. 'Premiumization' seems to mean to create a premium service or product, i.e. one of exceptional value or quality - or at least one that is believed to be of exceptional value. There are all too many products which have 'premium' on their label just to raise the price.

14 августа 2013 г.

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