If a girl is serious and sincere about a relationship with a guy,but the guy is just see it as a game and cheated her,then the guy is 负心汉。
Or you two used to be a couple,however,as the man get higher position or for a better work,he deserted the girlfriend or wife, he denied all the relationship with her,then he is called a 负心汉。
All in all,he is a bad guy.