ABSTRACT The mean objective of the investigation work is to know about skills and attitudes of Liberato Villa Romero, who is a business man. In that way, it will recognize the qualities that a business person must have for to reach the desired success. The method that used is the qualitative focus, which took like information’s medium to the semi-structured interview, the participant observation and questionary. The materials that required for this investigation were digital camera for the photos and interview’s recording, and a laptop computer for to register all the information about business man life. As a result, was known that someone is not destined to be success in the life. However, someone can decide if he/she wants to be or not. But, the person must have and improve some qualities, like: responsibility, hardworking, leadership, commitment, optimism, teamwork, etc.; being that those, above mentioned, qualities can promote effectively to achieve the success. In conclusion, the person decides if he/she wants to be successful. I that way, everyone is responsible of his own destination and how lead it with the finality of get the success in the business life.