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Organizational change management training and comprehensive learning
Most of the organizations have difficulties when embracing changes influenced by a high businesses competitivity environment.
One way to achieve this conveniently is by the use of training, which lets individuals make better decisions without the need to be receiving instructions, and lowering change resistance.
Learning is the transmission of accumulated experience and knowledge.
There are two cerebral hemispheres. The left one processes in a logical and ordered way, and the right one in a more simultaneous way, capturing the essence of things. Training programs should stimulate these both areas, not just one, through comprehensive training. By doing this, the student can be able to perceive the program as an appealing activity.
One way to achieve this comprehensive training is by following 5 pedagogic principles:
Participation - to actively do the task.
Repetition - to do the same thing many times until you master it.
Relevance - to make the topic really appealing to the student.
Transfer - to make the program coincide to the organizational objectives.
Feedback - to inform the students of their actual progress to motivate them.
Organizational change is not implemented until these improvement processes are spread to all hierarchical levels, from low to upper levels. So a personal experience may not end in organizational learning.
Organizational change can be stimulated by external factors (such as economic, legal, social and technological). These changes are so strong and complex that the organization can't influence them and so must adapt to them, or by internal factors such as changes on the organizational values or on the company structure.
A training program can focus on changing individual values or attitudes, so that they have an impact on the general organizational culture. It's indispensable that the organization, on its transition period, to maintain al individuals involved with updated information, because it's a natural worry for them to know how to solve problems that arise.
Change resistance is always present when change is wanted. Impulse forces flow in contrary direction to the restriction forces and with the same intensity. Depending on how changes are implemented these forces can be controlled and lowered, so if there is a heavy change resistance, it's a symptom that there is a bad change proposal.
The ultimate goal is to make a profound change on the people, so that it be seen on his everyday life, inside oroutside the company.
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Security elements in Mexican pesos bills.
Mexican bills have diverse security elements which can be quickly recognized in order to verify its authenticity. This simple task can be done in seconds en consists in touching, looking, and turning the bill.
Touch
In all the values of the current bill family, you can feel with your fingertips a raised print. It is found in the texts "Banco de México", and on the value with number and letter, and on some parts of the character.
Look
Perfect registry - Are prints from both sides of the bill. When held up to the light, they complement perfectly, forming a map of the Mexican Republic and a compass rose.
Watermark - it is an image which is part of the paper since its manufacture. The watermark is the image of the character and can be seen when held up to the light.
Security thread - Crosses the bill vetically and can be seen when held up on the light as a black bar.
Transparent window: This element can be seen easily near the bill's value. It is only available on the polymer bills.
Turn
Element that changes color - Can be seen by taking the bill from the front and placing it at a 30 cm. distance from the eyes, afterwards you have to turn it or tilt it a little.
3D thread - This thread is part of the bill since its manufacture. It is intertwined in the bill and on its salient parts, a 3D prehispanic snail shape can be seen.
Every time you receive a bill, invest a few seconds to identify its security elements by touching, turning and looking at it.
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What is Marketing?
Marketing consists in a group of principles and practices that are carried out with the objective of raising commerce, specially the demand. The concept also makes reference to the study of procedures and resources that pursue such end.
Marketing implies an analysis of the commercial management of companies. It's intention is to keep and build the loyalty of current customers, while new buyers are added.
The techniques and methodologies of marketing intend to give the necessary tools to conquer a market. For that to happen, they need to attend the issues known as "The 4 P's":
- Product
- Price
- Place
- Promotion
Marketing pretends to place a product or a brand in the mind of the consumers. For that, it takes the client needs to design, execute and control the marketing activities of a company.
Marketing campaigns assume and investment in the relationship of the company with its clients, suppliers and even its own employees. Also they include publicity in the media. Therefore, marketing actions can be considered from a short and long term proffitability viewpoint.
Specialists state that marketing may have different approaches:
- To the market - to adapt a product to the needs of a consumer.
- To sales - its intention is to raise the market share of a company.
- To the product - in cases in which the company already monopolizes the market and its attention just centers in improving the pruductive process.
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