Discover how IKEA changed the way the world shops in this interactive Business English group lesson! Together we will explore the IKEA business model, its innovative flat-pack furniture design, and the clever store layout and marketing strategies that revolutionized modern retail. Using professionally designed PDF materials, you will read, listen, and discuss how psychology, design, and marketing work together to create what experts call “The IKEA Effect.” This lesson includes group discussions, vocabulary building, and speaking activities that encourage collaboration and cross-cultural exchange. You will have plenty of opportunities to share opinions, debate ideas, and connect IKEA’s strategies to your own experiences as consumers and professionals. The session is fun, thought-provoking, and full of real business insights. Join this lesson to build your Business English fluency, learn useful marketing and innovation vocabulary, and enjoy a lively discussion with students from around the world!

The worksheet focuses on vocabulary, reading comprehension, grammar, and speaking. Students will practice speaking in a group discussion activity at the end of the lesson.