Does this mean "he uses lyrics of a song to put in product" or "he has the rapper mention his shampoo"? What does it mean?[Image]

Question

Does this mean "he uses lyrics of a song to put in product" or "he has the rapper mention his shampoo"? What does it mean?[Image]

Answer

It means that if the rapper used the name of the shampoo in the lyrics of the song, that it would give the shampoo a lot of publicity which would lead to a lot of sales (of shampoo).